Specialisation
Strategy
Operational Improvement
Finance
Marketing
Dissertation
Jumpstarting a Start-up: Strategic Decision-Making & Risk Management in New Ventures
Explored how founders navigate strategic decisions and manage risk in the early stages of building a venture — drawing on frameworks from strategy, finance, and operational management.
Consultancy Projects
Real-world projects completed during the MBA programme, working with organisations across industries.
Marketing Campaign
Mac-Talla Whisky
Developed a marketing campaign strategy for Mac-Talla, an Islay single malt Scotch whisky brand — covering market positioning, target audience analysis, and campaign execution recommendations.
Research Report
Yorkshire Building Society
Conducted research on the future of bank branches for Yorkshire Building Society — analysing shifting customer behaviours, digital transformation trends, and strategic options for the branch network.
Youth Organisation
The GK Experience
Worked with The GK Experience, a youth organisation, on strategic planning and operational recommendations to support their growth and community engagement objectives.
MBA Class of 2022 · University of Edinburgh Business School
